Coach’s Immersive Ramadan Installation at Pavilion KL

Immerse yourself in Coach’s Ramadan installation showcasing this season’s Quilted Tabby bags and stand a chance to bring one home.

coach ramadan pavilion

Photos by Coach

Coach, marking its second year of Ramadan celebration in Malaysia, has gone all out this year. Experience the magic at the entrance of Pavilion Kuala Lumpur, where the New York-based brand brings interactive experiences to the beloved shopping centre. Even as you drive or walk by, it’s impossible to miss the massive Quilted Tabby bag installation at the mall’s entrance—it’s simply huge. Truly iconic, just like the timeless bag itself.

coach ramadan

Photos by Coach

Coach Installation

Photos by Coach

Motifs of quilted-pattern stars and crescent moons adorn the installation space, enhancing the Ramadan spirit. Yet, as you step into the experience, there’s more waiting to be unveiled. You can step inside the larger-than-life Quilted Tabby bag installation, where a digital showcase awaits. LED screens cover the interior, presenting dynamic graphics and animations that bring the bag to life. 

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Stand a chance to bring home a Quilted Tabby bag.

coach tabby game

Photos by Coach

Moreover, engage in the digital gamification experience for a chance to win your own Quilted Tabby bag for Eid. Simply scan the QR code at the installation to join. And if it’s time to break your fast, fret not—complimentary dates await you at Coach’s cart (available on weekends). While there, you can also admire the Quilted Tabby bags on display.

coach pavilion kl

Photos by Coach

Coach’s Spring 2024 collection is at the heart of this installation. As Syawal nears, dare to discover what it means to be real in your own way. The installation is Coach’s addition to its newest exploration, “The Courage to Be Real” which hopes to inspire people to express their many sides. Explore the collection and find ways to self-express alongside the brand.

Visit the Coach store across the installation or any Coach retail stores from now to April 14th to experience the vibrant Spring collection and decorative motifs transforming the store.

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