“Find Your Courage” with Youngji Lee as she embarks on a self-discovery journey through Coach’s colourful virtual world.

Photos by Coach

Coach‘s “Find The Courage” campaign is finally here for the Spring 2024 Collection. Bridging the borders between physical and virtual realities, the campaign features Coach brand ambassador Youngji Lee and digital persona, virtual human Imma. In this vibrant crossover, the iconic fashion house invites us to embark on a journey of self-discovery alongside the dynamic South Korean rapper. 

This new chapter sets its scene in a colourful virtual universe, showcasing Youngji Lee’s vibrant persona. With her bold colours and humour, she fearlessly manifests her courage to break social expectations. Meanwhile, during this encounter, Imma examines each of her companion’s “superpowers”—the essence that defines their authenticity. Simultaneously, she gathers her observations to learn what makes her real in her own way.

Photos by Coach

Coach’s newest exploration of “The Courage to Be Real” draws inspiration from today’s youth. With their courage to break free from narrow categorisations, they redefine what it means to be “real”—embracing their multidimensional selves. Undoubtedly, it takes courage to navigate through the nuances of our identity and hold firm on what makes us unique. Therefore, Coach encourages us to embark on this journey together.

Photos by Coach

Photos by Coach

This collection features a variety of colourful selections, including the famous Tabby Shoulder Bag in multiple colours. Each item empowers you to begin your colourful adventures with confidence. Choose a palette that reflects your unique personality and join Youngji Lee in her courageous self-discovery.

Photos by Coach

Shop the Coach Spring Collection here.