A juxtaposition of Fendi’s icons comes to life in the Fendi For Yourself campaign
This season, Fendi puts a spin on their iconic bags—the timeless Peekaboo and the ever-evolving Baguette with a dynamic campaign featuring Nara Aziza Smith and KATSEYE. Exploring the dynamic duality of personal style, the campaign invites you to embrace individuality and self-expression with the next generation of cultural icons. “Just as we embrace duality in our music, this campaign mirrors that spirit—reminding us that we are not defined by a single identity, just as Fendi’s legacy celebrates the power of contrast,” said KATSEYE.
Imbued with personality, both silhouettes have its own unusual cuts that makes statements wherever you go. But, what defines you a Baguette or a Peekaboo darling?
Immediately recognisable by its boxy shape, twist-lock hardware and accordion frame, the Peekaboo is for someone who prefers refined, timeless and iconic silhouettes. Enter the Baguette—dubbed the Baguette after the way it sits, like, say, a particular French Bread under the arm when carried—this youthful and daring silhouette packs a punch for those who want to be bold yet elevated all at once.
But, despite all the juxtaposition, these iconic accessories have something in common: they are bags that excite. They have form and function that are made to stand the test of time and the testament shows with the Fendi For Yourself campaign.
Discover more here.
