Wear your heritage with pride this year
A symbol of heritage—baju kurung and kebayas are an inherent connection to our Malaysian roots. Beautiful, elegant and delicate, these are all the words of endearment—a reference to the beloved garment. Now, living in the modern world, these traditional pieces are brimmed with old-world charm and modern silhouettes perfect for festive occasions.
Ahead of Hari Raya 2025, there’s nothing like flaunting your chic traditional wear at the mosque, family gatherings and the coffee shop for a cheeky pick me up. But, what are the selections for this year? We’ve curated a guide on where to shop for Eid 2025 this year. Each of the pieces has its own story to tell, and all are connected by an invisible thread to their roots. From renowned Malaysian brands to unique Indonesian labels, scroll below to see our favourite picks of Hari Raya 2025 fashion collections.
Stay tuned for more as more collections are released.
Here’s where you can shop for Hari Raya 2025:
Alia B
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Dotted with elegant, streamlined shapes, Rhapsody by Alia B captures the brand’s remarkable 10 years of growth. More refined and versatile, the collection has 21 looks ranging from wrap baju kurung to flowing kaftans—each one infusing subtle details of femininity, nostalgia and tradition. From dark colours to pastel hues, these are the palette that’s leading the collection. “I drew inspiration from garden prints and elegant kebaya styles to create something familiar yet fresh, true to the Alia B identity,” said Alia.
Hanya
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Borrowing from the simpler ideas of the baju kurung and kebaya, Hanya melds contemporary and nostalgia through a beautiful interpretation of traditional shapes in its Eid collection. Brimming with a variety of hues, it has pieces for any shape and style.
Innai & Co
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Known for its regal poise, Innai’s Eid 2025 collection sticks its roots with puffed sleeves, floral embroideries and a cinched waist silhouette. With opulence written all over it, the collection is a modern take on traditional wear with a hint of romanticism.
Embara
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Bursting at the seams with elements of Indonesian culture, Embara offers beautiful kebayas—an intricate blouse dress combination peppered with delicate embellishments and lace. Made with organza, tenun, or brocade, all of the traditional Indonesian pieces here have romantic, ethereal silhouettes. If you’re looking for dusty, pastel hues for Eid 2025, start here.
Nuria
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From floral-themed prints to embellished kebaya tops, Nuria’s Eid collection features simple, polished piecesre suffused with sophistication and whimsical touches. These contemporary reimagining of more traditional alternatives are great if you’re looking for something fun.
Larney
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A collection made for everyone, the Larney Hari Raya 2025 collection is all about reimagining the classics into modern pieces by adding asymmetrical detailings, pleated designs, embroideries and puff sleeves. Adding a vintage flair to all of its contemporary pieces, the new collection is a must-have if you want comfort and style.
NH by Nurita Harith
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Expect a new take on signature prints, floral paisley patterns, pleated detailing, and lace when you browse through NH by Nurita Harith’s collection. Full of soft, fluid, and structured silhouettes, the Raya 2025 collection embraces femininity and pastel hues. These creations are perfect for those who prefer to exude an understated elegance.
Teh Firdaus
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From patterned pieces to minimalistic baju kurungs, Teh Firdaus is bringing us a modish collection of traditional wear fitted for those who are looking for deep hues. Whether you’re a stickler for tradition or looking to experiment with new styles, Teh Firdaus has distinctive pieces that exude comfort and boldness.
