HAUS NOWHERE SEOUL blends a fusion of art, fashion and innovation through this multi-level experimental space, bringing brands like Gentle Monster, Tamburins, ATiiSSU, Nudake, and Nuflaat all in one.
Gentle Monster is no stranger to the fashion realm. Renowned for its avant-garde eyewear and immersive retail experiences, the brand has taken innovation to new heights with its stunning 14-floor cultural hub in Seoul. This architectural marvel not only redefines the shopping experience but also transforms the retail landscape into a captivating journey of art and style.
Crafted by the innovatively artistic minds of Gentle Monster, this shopping hub surpasses any conventional shopping experience. In fact, it takes in a new “future retail” approach under the concept of “a space found nowhere.”
Inside HAUS NOWHERE Seoul:
Nestled alongside the striking new headquarters of IICOMBINED, the fourth instalment of HAUS NOWHERE reveals a merger of architectural innovations that lie ahead. Here, you’ll find an expanded brand experience featuring IICOMBINED’s labels, including Gentle Monster, Tamburins, Nudake Teahouse, ATiiSu, and Nuflaat, spanning from the first to the third floor, along with the fifth floor.
Gentle Monster breathes new life into the eyewear scene with exclusive pop-ups in Seoul, Beijing, and Tokyo, coinciding with the launch of the 2025 Bold Collection. On the other hand, scent lovers will recognise TAMBURINS in a heartbeat. In line with the brand’s latest “Sunshine” collection, HAUS NOWHERE SEOUL offers a photo experience featuring AI technology that allows guests to snap a moment of pure bliss in matching outfits.
Over at ATiiSSU, the fashion headwear brand unveiled its Tracker collection, sparking an elevated edge to your basic beanie and caps. The hub not only offers access to its curated range but also gives any fashion enthusiast the opportunity to transform, evolve and forge new paths.
While you’re there, take a break at the NUDAKE TEAHOUSE. A harmonious blend of tea, as told through art, guests can explore its Scented Tea, where a marriage of flavours with scent layering takes centre stage. This includes an exploration of mouth-watering dessert selections and Scented Tea pairings for the adventurous.
Now, for the tableware lovers, NUFLAAT offers unconventional lifestyle products that will spark conversation. Yes, we’re talking about the most-talked-about Bright Red Nail Art collection. Whether it’s through their travel mugs to tableware, each piece incorporates sharp red nails on the coffee cup handles, cutlery and more–showcasing an elegant form of visual aesthetics for your home.
With every step, HAUS NOWHERE SEOUL offers a transformative journey for every visitor. True to its artistic vision, you’ll find “More Is More” installations by Max Siedentopf x Haus Nowhere. From a larger-than-life, hyperreal elderly man installation that watches your every move across the scene to a sea of black plastic bags that swell in rhythmic waves, your shopping experience comes alive.
Address: HAUS NOWHERE Seoul, 2F, 433 Ttukseom-ro, Seongdong-gu, Seoul
Operating hours: 11AM – 9PM (daily)
