No one does fashion better than Heidi Klum.
Supermodel and multi-talented businesswoman Heidi Klum needs no introduction. With her captivating charm and infectious energy, she elegantly reflects the very ethos of AIGNER. Confident, bold and classy, Klum’s style is all about embracing it all on her own terms.
As she graces the brand’s Fall/Winter 2025 campaign, the superstar flaunts six silhouettes and a line-up of elegant leather companions that will tug your heartstrings. With every piece carefully selected from the collection, she brings a fresh, daring twist that redefines glam. In particular, the signature CYBILL bag—available in black, burgundy and cognac in various sizes—that is seen on Klum marks an ultimate addition for any fashion maven. The chic companion, with its luxurious feel and practical sizes, pairs beautifully with the dark red leather trench, embodying a sense of elegance and versatility that adds to your wardrobe.
The campaign continues to showcase her individual and sometimes extroverted style by flaunting a dark red coat, pairing beautifully with the FARAH bag in burgundy. However, creativity is at the heart of this collection, where she later combines playful charms and bandanas with the latest bucket version of the MIRANDA bag. She turned heads in a chic oversized bouclé jacket with stylish leather accents, beautifully complemented by a matching mini skirt embellished with playful leather fringes.
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- FARAH bag
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- MIRANDA bag
However, Klum has one bag in mind, and it’s the CARRÉ SOFT bag in cognac. Crafted from luxuriously soft leather with a beautifully braided handle, it’s the ultimate statement piece—whether she’s jet-setting with the large version or gracefully running errands with its petite counterpart.
“We had an incredible amount of fun with the AIGNER team – Sibylle and Christian. And I have the feeling that this is the beginning of a long collaboration,” says Heidi Klum, describing the campaign shoot with AIGNER CEO Sibylle Schön and Creative Director Christian Beck in Los Angeles.
The collection’s designs resonate with the very essence of Klum—varied, authentic and powerful. All in all, it’s a tribute to the strength of women, where every design is destined to take your personality front and centre.
Christian Alexander Beck, Creative Director of AIGNER, describes Heidi in a statement, “She inspires me a lot: she is so self-confident, strong and charismatic. She walks into a room and all eyes are on her. She also stands for a type of woman who doesn‘t let herself be bent and just does her thing, regardless of what others might think. I think we should all be a bit more ‘Heidi’!”
With this captivating new collection, AIGNER invites every woman to honour their true self, celebrate their uniqueness and embrace their style unapologetically.
