Exclusive: Gucci and Net-a-Porter Capsule Collection Revealed

Images: Courtesy Gucci/Net-a-Porter

It seems in recent seasons that everything Gucci sells out in two-clicks of a mouse. Add 20 more pieces designed by Alessandro Michele to that list with a capsule collection exclusive to net-a-porter that makes the brand’s rose prints the star. There’s bags, sneakers, mules, blouses, pleated skirts and more—but it’s not all roses. The Heron print, Japanese florals and hearts are also in the mix. “Our customer cannot seem to get enough of Gucci, “Alison Loehnis, president of Net-a-Porter, explains. “Alessandro has an immense talent and vision and as we’ve come to expect from him, the collection is exquisite.” See the full collection, hitting net-a-porter.com May 12.

@netaporter took the campaign live onto Instagram via teaser images, grid collages and micro videos creating viral excitement across the digital landscape.

Our exclusive #GUCCIforNETAPORTER capsule arrives tomorrow! From London to Los Angeles, embrace the eclectic, carefree spirit of the new #Gucci woman with our unique capsule collection. Sign up now to be first to shop @gucci at#NETAPORTER #SeeitBuyitLoveit – link in profile.

Image: Instagram | @netaporter “Embrace your individuality with #Gucci’s unique capsule of modern icons, arriving this Thursday! Follow #YoyoCao’s Snapchat story for a full sneak preview of our exclusive #GUCCIforNETAPORTER collection. Be the first to see and own it. Sign up now at #NETAPORTER . #SeeitBuyitLoveit – link in profile. Featuring @yoyokulala”