Words by Nina Hasnul

Introducing the Chanel Spring/Summer ’25 Eyewear Collection, bold by design and brought to life by ambassadors Lupita Nyong’o, Margaret Qualley, Nana Komatsu, and Kendrick Lamar.

Chanel’s latest eyewear collection is making serious eye contact. The Spring/Summer ’25 lineup captivates with its powerful muses. What sets this campaign apart isn’t just the sunglasses— though those, of course, are a standout. With hardware that commands attention, each pair balances Chanel’s timeless elegance with a striking, modern edge. Shapes nod to retro silhouettes while staying effortlessly contemporary, making them the ultimate accessory for you. But beyond aesthetics, this campaign tells a deeper story. It speaks to the idea of eyewear as a window to the creative soul. Captured by the talented Karim Sadli, the campaign’s images showcase talent at its prime, and artistry at its most courageous. Sunglasses may have started out as purely functional, but today, they are undeniably a fashion statement. Perhaps it’s Hollywood glamour we have to thank for this evolution. Once used to shield stars from paparazzi flashes and studio lights, sunglasses quickly became synonymous with glamour, mystery, and cool. Think Audrey Hepburn, James Dean, and the kind of nonchalant confidence they projected.

Everything you need to know about the Chanel Spring/Summer ’25 eyewear collection:

Luxury fashion houses like Chanel later elevated sunglasses into essential accessories, crafting them as extensions of personal style. They no longer just protect the eyes but shape a look, project a mood, and define a persona. Each muse brings their own voice to this story, proving that Chanel eyewear isn’t just a piece of accessory. Lupita Nyong’o describes Chanel eyewear as exquisitely crafted, elegant, and versatile.

A piece that can be dressed up or down, “Eyes are often the first point of connection with people; glasses are an excellent way to express something immediate about myself. And of course, sunglasses add a touch of attitude and mystery to an outfit.” Margaret Qualley sees sunglasses as a subtle escape, “I love glasses so I can hide. Chanel glasses are special because they hold mystery. Suddenly you’re Audrey Hepburn or Grace Kelly, you’re signaling that you’ve got secrets.” Nana Komatsu agrees that eyewear adds spice to style and balances an overly formal outfit.

She adds, “Chanel eyewear is not just a fashion item but is a crucial piece to express my character and mood. It brings out new sides of me beyond female elegance, such as my slightly punk and playful side.” Meanwhile, Kendrick Lamar keeps it short and sweet, “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”