Jay Chou Stars in Rimowa’s “Never Still” Campaign

Jay Chou

Master the art of travelling in style

Embracing the mindset of personal growth and journey, Rimowa takes us on a new adventure with their “Never Still” campaign. In honour of its successful fourth iteration last Fall 2023, the brand is back with another wanderlust campaign, which stars multi-talented musician and actor, Jay Chou — a new global ambassador for the brand.

This campaign goes beyond viewing travel solely as a path to personal growth, highlighting its power to ignite profound inner change.

Be it carry-on luggage or a weekender bag, Rimowa has been at the forefront of premium luggage since 1898 — crafting iconic travel companions designed to last a lifetime. If you’re looking for heritage, quality, and craftsmanship, Rimowa’s collection of travel accessories is perfect for you.

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Made of gleaming high-end aluminium with its distinctive grooves, Rimowa’s pieces are one of the most recognisable luggage pieces of all time. A design first launched in 1950, the robust and lightweight luggage has been expertly designed and engineered in Germany to last a lifetime of travel. The large hard shell suitcase is a timeless classic engineered to offer travellers long-lasting performance and optimum capacity for journeys of up to 2 weeks.

If you’re an international traveller with a penchant for style, then you’ll find comfort in their craftsmanships.

Find out more about the campaign here.

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.