This season, Margaret Qualley returns as the star of Kate Spade New York. The charming actress of Death Note and The Leftovers fame appears in its Summer campaign by Inez and Vinoodh, who will also shoot all of the brand’s mesmerising campaigns through 2018.
In honour of Kate Spade New York’s 25th anniversary, the campaign continues the house’s year of celebrating celebrations and beautifully depicts the cheery optimism of summer weddings. There is also the triumphant joy of arriving right on time after squeezing in a quick workout between a wedding and the reception.
Qualley reprises her role as the heroine of the story, with the original Sam bag once again as her strong and silent plus one. This time, however, focus is on the brand’s iconic accessories. From the bag’s gold bracelet handle to its sunshine yellow leather, pops of colour are vibrantly juxtaposed against classic black and white.
Styled by Laura Ferrara, the campaign is a nod to confident femininity, inspiring women everywhere to embrace life.