Following in her mother Kristen McMenamy’s footsteps, Lily McMenamy has locked in with Italian luxury fashion house, Versace, just like her momma did in the mid-1990s.

Starring as the main character, the film follows McMenamy as she runs to the theatre in a billowing chiffon dress for a night at the opera. Encountering a beautiful cast of Versace-clad characters including models Kit Butler, Sora Choi, and Mila van Eeten, and a cameo from American drag performer Gottmik, the film is dramatic and simply fashionable.

The campaign stays true to the brand’s roots by taking inspiration from the Versace Teatro books created by Gianni Versace in 1987 and 1992. Both books have a collection of essays, and costume and stage design sketches from Gianni, which showcased his long-term admiration and work within the world of theatre and the arts.

For this year’s Holiday campaign, the brand worked in collaboration with Franco Maria Ricci, the renowned publisher that published the original Versace Teatro books. The brand also created a new poster that was featured in the film reimagining the graphic look of the books.

Images from photographer Carlijin Jacobs further showcased the seasonal collection’s marriage of theatrical opulence with chic immediacy.

Knitwear featuring Medusa is among a selection of gift-ready designs that were showcased in the campaign, including tailored separates and styles in the brand’s Versace Allover motif finished in crystal to bring added glamour to the holiday season. Greca Goddess bags and Odissea sneakers are as dramatic as ever in this recent campaign with new designs and colours.

Discover more on Versace’s 2022 holiday campaign and collection at Versace.com

All images courtesy of Versace