Where Thai charisma meets timeless craft.

LOEWE, the renowned Spanish luxury fashion house, has officially appointed Thai actor, model and host Tawan Vihokratana as its newest global brand ambassador. Known for his breakout role in Kiss: The Series and his dynamic presence in the entertainment industry, Tawan’s appointment marks a significant milestone in LOEWE’s expansion into the Asian market. 

Here’s everything you need to know about Tawan Vihokratana: 

Tawan’s journey with LOEWE began in 2024 when he was honoured as the brand’s first Thai “Friend of the House.” His involvement in various global and regional events, including the Spring/Summer 2024 Paris Fashion Week and the Crafted World exhibition in Shanghai, showcased his deepening connection with the brand. His recent appearance at the Fall/Winter 2025 presentation in Paris further solidified his role within the LOEWE family.

Expressing his enthusiasm, Tawan shared, “It’s been an honour to grow alongside LOEWE over the years. Collaborating closely with the brand has deepened my admiration for its artistry and inspired new paths of self-expression. I’ve come to truly value the essence of art and craft that defines LOEWE, and I’m excited to continue this meaningful journey as brand ambassador.”

As LOEWE continues to strengthen its presence in Asia, Tawan’s appointment underscores the brand’s commitment to celebrating diverse talents and fostering global connections. Fans and fashion enthusiasts alike eagerly anticipate the upcoming collaborations and campaigns featuring Tawan, anticipating a fusion of Thai charisma and LOEWE’s iconic craftsmanship.