“Authenticity is becoming a big fixture of our society due to the ascending trend of individuality. The younger generation is no longer following an individual or a brand that merely sells a story. A brand needs to share an organic content in order to create a genuine dialogue and shall leave the judgment to the online netizens. KLFW has been devoted to curating its initiative that is relevant yet true to its mission and I believe that we will continue in doing so.”
– Andrew Tan, founder of KLFW.