#2: …Neo-Nostalgic

Call it the Y2K effect. While fashion has always referenced the past, Nineties nostalgia has taken over the Cruise ’20 shows and beyond, with Virginie Viard at Chanel and Alessandro Michele at Gucci leading the pack. “There is a sense of comfort in reconnecting with feelings or experiences millennial consumers remember fondly,” said generational expert Alexis Abramson PhD in an interview. “When we reach back and pull up memories from our favourite TV show or clothing, we associate it with a positive experience – and we want more of the same.

Nineties preppyness as seen at Chanel Cruise ’20

Alessandro Michele’s grunged-up cool for Cruise”