#8: …Filtered

Forget basic filters. Carlings has changed the Insta-game with augmented reality filters triggered by its “Last Statement” tee shirt. Taking advantage of Instagram’s new “Targeting Tracking” feature, AR effects adorn the Scandinavian retailer’s garment, merging social media with sustainability.

Norwegian label Carlings adopts augmented-reality filters to adorn its cotton tee shirts with motifs via Instagram