Chanel has announced a new partnership with the Grand Palais in Paris, a historical monument that has been closely associated with the French fashion house for over a decade – and has been the site of many of its shows. The house will contribute €25 million (about £22 million) towards the restoration and renovation of the site.
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Courtesy of Chanel
Built for the Universal Exhibition in 1900, the Grand Palais remains one of Europe’s most beautiful buildings and was made a historic monument in the year 2000. The renovation of the property is due to begin in December 2020 and will last for four years.
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Courtesy of Chanel
Since 2005, the Grand Palais has been the setting for some of Chanel’s most impressive couture and ready-to-wear shows. Just last season, it was transformed into a rainforest complete with cliff edges and a flowing waterfall. It has also been turned into an airport terminal, a brasserie, a supermarket and even had a replica of the Eiffel Tower erected in it.
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Courtesy of Chanel
“For Chanel, the Grand Palais is much more than a simple monument in the heart of Paris,” Bruno Palovslky, fashion president of Chanel said. “Its remarkable architecture makes it a true source of inspiration and creation for Karl Lagerfeld.”
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Courtesy of Chanel
From: Harper’s BAZAAR UK