Aespa flaunts Chopard’s Ice Cube & Alpine Eagle collections

Just in time for the summer, the esteemed girl group fronts their latest Chopard x aespa collaboration featuring the Ice Cube and Alpine Eagle collections.

Just like a refined jewel, Chopard’s Co-President and Artistic Director, Caroline Scheuele, see the full potential of Aespa. Charismatic, vibrant and spectacular, the South Korean girl group Aespa was appointed the Swiss watch and jewellery maker’s latest global brand ambassador in September 2022.

These rising stars will represent Chopard’s essential collection: Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle, Precious Lace and the My Happy Hearts collection. Since its announcement to the world, the girls have graced the Happy Sport and Happy Diamonds campaign.

Chopard x aespa front the Ice Cube & Alpine Eagle collections

The Chopard Ice Cube collection features sleek androgynous designs that challenge traditional styles. Introduced in 1999, the collection includes various ethereal pieces such as symmetrical rings, earrings, necklaces, and bracelets that combine gold tones and light effects.

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As for the Alpine Eagle collection, the timepiece range matches the girl’s sophisticated and quirky styles. Designed with a refined and contemporary feel, the watch takes inspiration from the Alpine Eagle and its biotope. What’s great about the new campaign is how it beautifully combines the Ice Cube and Alpine Eagle collections to showcase the spirit of elegance while representing each individual’s personality.

Who is Aespa?

Formed by SM Entertainment, the girl group consists of four talented ladies named Karina, Winter, Giselle and Ningning. In case you didn’t know, Aespa merges three words: avatar, experience and aspect. Since their debut in November 2020, the group’s hit single ‘Black Mamba’ received worldwide recognition for its catchy pop tunes. In 2022, aespa received an opportunity of a lifetime by conquering the main stage at a renowned music festival, Coachella. Apart from Chopard, the quartet was also picked to represent Givenchy.

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All images courtesy of Chopard

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.