Chinese New Year 2024 Fashion Collections that Honour the Year of the Dragon

Get ready to celebrate the Chinese New Year in style and make a statement with your wardrobe choices.

Mark your calendars, fashion enthusiasts! The Chinese New Year celebration is right around the corner, set to take place on 10 February 2024. And what better way to honour the occasion than dressing to impress?

According to the Chinese Horoscope, the Year of the Dragon symbolises power, prosperity, and good luck. People born under this sign are known for their commanding presence, strong leadership abilities, and exceptional personality traits. Therefore, it’s time to channel your inner dragon and embrace your stylish persona.

To make things easier, we have handpicked the finest capsule collections from your favourite brands. From sophisticated to edgy designs and traditional attires, we have got everything covered. So, whether you’re attending a formal dinner or a family gathering, you are sure to turn heads with these exquisite outfits.

Your Guide to the Best 2024 Chinese New Year Fashion Collections:

Gucci

Just in time for the festive season, Gucci releases its capsule collection for the upcoming Year of the Dragon. The campaign features actress Tian Xiwei and actor Zhou Yiran, showcasing intimate portraits and scenarios that draw from the collective imagination of the joyous season. Capturing the essence of the festivities, Tian Xiwei and Zhou Yiran are pictured wearing looks from the Year of the Dragon capsule collection, which includes a curated selection of Ready-to-Wear, Handbags, Shoes, and Accessories for Women.

In the collection, you’ll spot the House’s codes and motifs highlighting the dragon symbology on cosy knits, vibrant sneakers, and its signature leather goods. Whether you’re buying this for yourself or surprising a loved one with a thoughtful gift, the Gucci capsule collection is the perfect choice this season.

Here’s a peek at the collection below:

The Gucci capsule collection is available in Gucci at The Exchange TRX and Pavilion KL. Discover more here.

Burberry

Together with members of the Burberry community and brand ambassadors Tang Wei and Chen Kun, Burberry explores the streets of Chengdu, China, for its newest Lunar New Year 2024 collection. Adorned with a burst of the auspicious vivid red hue, the collection stays focused on British wardrobe essentials featuring the House’s iconic houndstooth check and seasonal rose print. You’ll easily spot the iconic motifs on their ready-to-wear, footwear and signature bags, like the Knight shoulder bag, Chess satchel, cashmere scarf, creeper Chelsea boots and more. Perfect for the festivities, you’re guaranteed to be a show-stopper this Chinese New Year.

See also
Bottega Veneta's New Boutique in Madrid

Take a peek at our favourite pieces below:

Discover more here.

Tiffany & Co.

Tiffany & Co. has recently launched its stunning 2024 Chinese New Year campaign, which showcases the iconic Jean Schlumberger Bird on a Rock front and centre. This campaign is proof that this work of art remains a significant signature of the House even after 50 years. With a goal to highlight the happiness and unity of the festivities, the campaign captures the excitement and anticipation for the new year adorned with sparkling Tiffany designs. This includes the iconic Tiffany Lock, HardWear, and the latest Tiffany Woven Keys.

Taking inspiration from vintage key designs from The Tiffany Archives, the collection celebrates love’s infinite possibilities. You’ll find an ethereal range of rings, earrings, bracelets and pendants crafted with the signature woven motif in 18k rose gold and Tiffany & Co.’s legendary diamonds. Additionally, the House introduced a new timepiece called the Atlas Moonphase watch.

What’s special about this is how it showcases the four phases of the moon: new moon, first quarter, full moon and last quarter. The timepiece draws inspiration from the iconic Atlas statue that greets visitors to The Landmark in New York City.

We can guarantee that these Tiffany & Co. creations will elevate your silhouettes this season.

Discover more here.

Emporio Armani

Emporio Armani has just launched a stunning new collection, and it’s nothing short of breathtaking. The Year of the Dragon collection, unveiled by the brand’s global ambassador, Jackson Yee, features exquisite designs that are sure to capture your attention. The intricate embroidered dragon motifs perfectly encapsulate the spirit of prosperity and good fortune during the Lunar New Year.

But it’s not just the dragon motifs that make this collection stand out. The vibrant vermillion hues of the ensembles will leave you feeling energised and full of life, while the refined ebony tones exude sophistication and contemporary allure.

Whether you’re looking for a show-stopping outfit for the occasion or just want to treat yourself to something truly special, the Emporio Armani Year of the Dragon collection is the perfect choice.

Discover more here.

Prada

Celebrating the Year of the Dragon, Prada’s newest campaign captures the joy and optimism of the festivities through a series of touching portraits. Photographed by fashion and art photographer Leslie Zhang, the images are inspired by arthouse cinema and iconic Chinese films, featuring supermodel and actress Du Juan, who starred in the 2023 Prada Lunar New Year campaign, and Zhao Lei, the face of Yang Fudong’s film “First Spring.”

See also
24 Hours with Gabriela Hearst

The campaign is set in the historic Prada Rong Zhai residence, a beautifully restored space that now hosts cultural events organised by the Prada Group in China. To mark the occasion, Prada is also presenting an exclusive selection of men’s and women’s ready-to-wear, bags, footwear, jewellery, and accessories.

In the women’s collection, you’ll discover silhouettes such as ultra-light organza skirts, knitwear, belted waist blazers, pea coats, and handmade wool tops. In terms of footwear, our eyes are set on stand-out satin sabots, brushed or patent leather loafers, and black or white sneakers. For the perfect companion, keep a look out for the Prada Buckle, Prada Arqué, Re-Nylon and the leather Re-Edition, all available in black, grey, and warm beige hues.

For the men’s collection, Prada’s iconic Re-Nylon takes centre stage, as well as backpacks and travel bags. To complete the look, the range also includes stylish camel brown or black coats along with brushed leather lace-ups and loafers.

Discover more here.

Maje

Get ready to inject colours into your ensembles this Chinese New Year with Maje’s capsule collection. Catered to every personality, the Lunar New Year range boasts a cool and fun approach to the festivities with soft tones and intricate textures. You’ll find denim, light tweed and hues in soft pink and black adorned throughout while staying true to the brand’s house codes. Our favourite pieces gravitate towards the candy-coloured short jackets, oversized jackets and fuchsia tees for overall comfort with a chic touch. Taking inspiration from the spirit of the dragon, this collection is guaranteed to bring strength and charisma to your aura this season.

Discover more here.

Mulberry

Collaborating with Mira Mikati, Mulberry’s vision for the Lunar New Year is to embrace a splash of joyous colours to your daily accessories. What sets this unique collection apart is the use of Mikati’s cheerful iconography throughout the signature creations. You’ll discover an adorable smiling dragon appearing on bag straps, 3D keyrings and as a motif on the ready-to-wear silhouettes with unique tassels, braided straps and fringing details. For those who aren’t afraid of flaunting colours will appreciate the burst of vivid azure, candy pink, acid yellow and bright green splashes on the range.

The collaboration also introduces a new Mulberry bag family, the Clovelly Tote and Mini Tote, crafted from refined flat calf leather. The bags will be available with the collection’s colourways and animations this month onwards and will join the brand’s core range.

See also
Diane Von Furstenberg Spring/Summer '18

Explore the collection in stores and online now.

Moschino

Moschino has announced the launch of an exclusive capsule collection in honour of the Chinese New Year. The collection, which pays homage to the classic arcade game “Bubble Bobble,” features the game’s beloved characters, Bub, Bob and their close friends, all adorned in relaxed festive designs.

From dresses, t-shirts and sweatshirts to shoes and bags, the limited-edition collection caters to both men and women and is now available online at Moschino.com and in Moschino boutiques worldwide.

Discover more here.

Bottega Veneta

Starring actress Shu Qi, Bottega Veneta has unveiled its Lunar New Year campaign titled ‘The First Sunrise With You’. Helmed by creative director Matthieu Blazy, the film follows different groups of people in various settings; friends, family members and romantic partners gather to admire the dawn and anticipate the year ahead. Shu Qi, who became a brand ambassador for the brand in October, appears in the film as she steps out onto a balcony to admire the sunrise over the Shanghai skyline.

To celebrate the Year of the Dragon, the fashion house releases a collection featuring its unique signatures like the Andiamo, Sardine, Orbit sneakers and the Jodie adorned with a dragon-tail handle.

Discover more here.

Maglifestyle

Homegrown label Maglifestyle releases its Lunar 2024 collection titled ‘Oriental Rise’, and we can’t help but admire the beautiful, stunning shades to flaunt this year. Taking inspiration from the ancient civilisation of southern China known as Lingnan, the capsule collection is an ode to the Southern Chinese arts and culture. In the collection, you’ll spot a myriad of luxurious elements, from spring flower embroidered tulle and textured jacquard to soft denim and lavish brocade. Perfectly curated for any day-to-night affair, their key silhouettes are also ideal for mix-and-match options to pair with what you already own in your wardrobe. Look out for their qipao-shaped tube dress, embellished tweed crop top and their sequinned bralette.

Discover more here.

Monki

For a more relaxed yet edgier route, be sure to check out Monki’s Lunar New Year collection. Comprising six bold and vibrant looks, the pieces play with the essence of the mythical and powerful dragon with a fiery spirit. These curated pieces are designed to empower you with strength and determination for the upcoming year.

Discover more here.

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.