It’s all about perceptions and scales.

For Loewe Spring/Summer 2024, the menswear collection debuted at Paris Fashion Week with notable names in attendance.

Premiered on 24 June 2023, the runway show was a study on perspective. As models marched down the runway and notable stars graced the front row seats, you can anticipate that the menswear collection will be a memorable one.

Everything about the Loewe Spring/Summer 2024 menswear show:

Set against the backdrop of sculptor Lynda Benglis’ ethereal three fountains, the water-spouting fountains set the pace of SS24. This season, the focus was heavily emphasised on elongation, gesture and fabrication.

As the show began, Jonathan Anderson opened the show with a show-stopping crystalised black set.

It’s clear that the crystals were the star of the show as multiple silhouettes beautifully glisten under the sunny skies. From blue shimmer denim to a glistening button-down shirt, you name it. We’re in awe of the crystal touches.

Later in the show, soft pastels and bold hues take over. You will notice a sea of sleek blazers, coats, banker shirts, high-waisted denim, knitted polos, argyle knits, and more conquer the grey runway. However, another highlight that caught the eyes of many is the eccentric fabric swatch top adorned with a pin over flared denim.

In the accessories department, signature bags receive an upsize route in the suede Pebble bucket and Puzzle Fold totes.

In attendance, the biggest names graced the show along with Loewe’s newest Global Ambassador NCT Tae Yong, actor Theo James, singer Dev Hynes, model Emily Ratajkowski, singer Troye Sivan, actor Kit Connor, Corey Mylchreest, and beyond.

Who was seated front row?

Take a look at the full collection here:

A closer look into the details below:

Images courtesy of Loewe