Maggie Smith Takes Centre Stage in Loewe’s Latest Campaign

Loewe’s Spring/Summer 2024 pre-collection campaign is a stunning and thought-provoking celebration of style and individuality. The campaign showcases the legendary Maggie Smith, known for her role as Professor McGonagall in the ever-famous Harry Potter film franchise.

Dame Maggie Smith: The New Face of Loewe

Being in the spotlight for over 60 years, Maggie Smith remains an icon.

Smith being selected as the face of Loewe is a refreshing change and perfectly matches Loewe’s unique aesthetic.

It embodies the essence of what Loewe stands for; a celebration of creativity, individuality, and timeless style. With Jonathan Anderson at the helm, Loewe continues to captivate the global fashion scene with its creative direction.

At 88 years old, Smith is the oldest model to ever front a Loewe campaign.

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Maggie Smith showcases a range of exquisite Loewe pieces in the campaign, from the newly-in Chain Shirt Dress in Silk to the luxurious two-toned floor-length Fur Coat. Not to mention the highly sought-after Loewe Puzzle bag, the ultimate staple of the season.

Smith exudes style as she gracefully poses on a vibrant, patterned sofa, donning a chic monochrome dress with the brand’s Paseo bag. In another photo, she confidently poses against a brick wall with Loewe’s iconic Puzzle Bag – making direct eye contact with the camera. Her expression is both confident and mischievous, as seen in the photographs.


Check out other A-list Celebrities fronting the campaign:


Dakota Fanning

Josh O’Connor

Greta Lee

Mike Faist