Meet Adrian Appiolaza, Moschino’s new Creative Director

Adrian Appiolaza will make his debut for the Fall/Winter 2024 Women’s collection on 22 February 2024.

It’s official: the House of Moschino has appointed Buenos Aires-born Adrian Appiolaza as the brand’s new Creative Director. Taking over the reins since the sudden death of Italian Fashion Designer Davide Renne in November 2023, Appiolaza will oversee the Women’s, Men’s and Accessories collections.

Fashion enthusiasts will have the opportunity to witness Appiolaza’s debut with the Fall/Winter 2024 Women’s collection on February 22nd at 6:00 PM CET at the Museo della Permanente during Milan Fashion Week. This location holds a significant place in the brand’s history, as the “Società per le Belle Arti ed Esposizione Permanente” hosted the historic exhibition “Moschino – X anni di Kaos! 1983-1993” in 1993, celebrating the first decade of the brand founded by Franco Moschino.

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Adrian Appiolaza is Moschino's new Creative Director

Taken from a statement, “We are happy and honoured to welcome Adrian to the Aeffe family,” says Massimo Ferretti, Chairman of Aeffe S.pA.

“With his arrival at Moschino, Adrian brings with him a unique wealth of experience, creativity and knowledge of the history of fashion that will be instrumental to write a wonderful new chapter in the adventure of the brand founded by Franco Moschino. I was immediately struck by the explosive creativity of Adrian, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand. I wish Adrian all the best to build a great success story with us”.

What you need to know about Moschino’s Creative Director Adrian Appiolaza:

Appiolaza has a decade of experience as the House Women’s ready-to-wear Design Director at Loewe and was also fulfilling the same role at Chloé with Clare Waight Keller.

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Adrian Appiolaza also shares his excitement in a statement, “The jackets with 3-D postcards, the dress with a skirt made with twenty bras, the countless trompe-l’oeil: as a creative and a collector, the list of creations by Franco Moschino that have entered the history of fashion is almost endless.

The essence of his talent, for me, is to inhabit his time – a mission he carried out with enviable lightness, opening a window for all of us to imagine, in our own way, the future. I am deeply grateful to Massimo Ferretti for allowing me to access the world of Moschino, as well as entry into a House whose walls exude a history that I am eager to hear. I am ready to transport the Maison into a new chapter, with a theatrical touch, in the pure style of Moschino.”

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We look forward to seeing his debut next month on the runway.


All images courtesy of Moschino.

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.