Rimowa Unveils its Latest ‘Never Still 4’ Campaign featuring Sir Lewis Hamilton, Rose and Kylian Mbappe

An evolution of travelling.

Rimowa, the epitome of luxury luggage, has become a staple for jet-setters and fashionistas alike. A leader in the industry, Rimowa offers the ultimate travel companions for those seeking both style and functionality. With its sleek and modern design, these companions are sure to turn heads and make a statement wherever your travels take you.

This season, the German brand is elevating its journey to greater heights with the launch of its newest global campaign titled ‘Never Still 4’.

Rimowa has once again captured the essence of global icons in their latest showcase. From the dynamic Sir Lewis Hamilton to the captivating Rose of Blackpink and the talented Kylian Mbappe, Rimowa’s display of inspiring stories will leave you in awe. These individuals have represented their respective fields with unmatched grace and style, and Rimowa is bringing their stories to life.

To see it yourself, here’s a closer look at the ‘Never Still 4’ campaign featuring the global icons:

“I have spent my whole career travelling the world, and those experiences have shaped who I am as both a driver and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking, and to embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired,” says the seven-time Formula 1 World Champion.

Blackpink Rose shared in a statement that, “Travel allowed me to expand my meaning of home. As travelling has become an essential part of my life, I’ve realised that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences and people that provide a sense of belonging.”

“When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life,” Mbappé shares.

Three intimate films have been launched as part of the campaign, accompanied by a touching score created by the world-famous Hans Zimmer. This is the second collaboration between Rimowa and the renowned composer this year. The films, created in partnership with Anomaly London, give us a peek into the personal lives of these global icons as we follow them on their inspiring journeys.

Lewis Hamilton is no stranger to the industry. The film unveils what it’s like to view the world through his eyes. In this case, the driver is shown through various scenes, capturing the essence of life spent by the people and places around him.

You know her name – Rose is here to show you who she is while away from the big stage. The film showcases a more personal side to the star, focusing on the infectious essence of travel and how she connects with the world.

As the football player to watch today, Kylian Mbappe is seen showcasing his visit to the Philharmonie de Paris, featuring students from the ‘Inspired by KM’ foundation on the positive influence of his travels and the progression he is instilling to the younger generation.

Interested in more? Head over here.


All images courtesy of Rimowa



Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.