Whether you’re a fan of COS or H&M, chances are you’ll also be in love with their sister brand, & Other Stories. Launched in 2013, the cult Swedish label has cemented international success with its curated range of offerings. Since then, the label has opened 76 stores in 24 locations. Now, making its mark in Southeast Asia, the label has officially launched on zalora.com, Asia’s most popular fashion e-commerce platform.
“We couldn’t be happier to reach Singapore, Malaysia, and the Philippines through ZALORA and see our stories come to life here. It’s such a joy to get to know new customers and see their interpretations of our endless styling choices,” says Lina Söderqvist, Managing Director, & Other Stories.
The brand offers a wide range of shoes, bags, accessories, beauty products, stationery, and ready-to-wear for women. With design ateliers in Paris, Stockholm, and Los Angeles, the brand’s collections are as eclectic as the locations they take inspiration from and each collection was made with great attention to detail as well as quality.
Putting sustainability at heart, & Other Stories approaches every part of the brand with an eco-friendly mindset – focusing on creating a lovable circular fashion that lasts beyond the season. Their most important goal at the moment is to use 100 per cent sustainably sourced or recycled materials by 2030. Sustainable and chic, & Other Stories offers you a collection of effortless capsule essentials you need in your wardrobe.
In their recent collection, & Other Stories turns to vivid blooms, wild patterns, and bold colours for vivacious, glam aesthetics. The collection sees the likes of a metallic emerald green set, ruffled tiers, flouncy dresses, and bright strappy heels. Sophisticated, fun, and flirty, their new collection is a mixture of coordinated sets, maxi and mini dresses, body-con dresses, and halter necks. But, you can also expect versatile and functional pieces that will be seasonal must-haves and timeless treasures.
You can shop & Other Stories now at zalora.com
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