Prada Unveils its Craft Secrets Behind its Spring/Summer 2025 Collection

Made in Prada

Where light becomes couture

Step aside, ordinary sparkle—Prada is shimmering in poetry this Spring/Summer 2025. Showcasing embroidered sequins, mirrors and three-dimensional faceted stones, the House is demonstrating serious savoir-faire with its SS25 dress that’s sculpted by light, inviting us into a dazzling world of craftsmanship where light dances, mirrors whisper, and sequins shimmer like stardust.

Meet the dress: an ethereal creation born from nearly weightless nude tulle—think couture meets cloud. The magic begins with a cascade of silver sequins, stitched by machine with a sort of invisible thread for that ghost-like glimmer. For the second layer, artisans did an impeccable job in creating a delicate, tactile floral pattern by applying mirrors of varying sizes. 

Made in Prada

Enter the artisans: expert hands flutter in like couture fairies, hand-embroidering mirrors of all sizes and over 2,500 crystals into a dreamy floral tapestry. The pièce de résistance? Faceted stones, placed with a precision that looks like chaos but is secretly masterful design. These stones frame the mirrors, adding a 3D effect that makes the whole piece glow like a sculpture kissed by sunlight. Together, as they reflect or absorb the light, these embroideries imbue the whole garment with additional depth.

See also
Armani by Numbers

Only after all this brilliance does the real fashion alchemy begin — cutting and shaping the fabric on a mannequin for four hours to achieve architectural perfection. With smartly placed ribbon tape to support its sparkle (even the chicest dresses need structure), the final masterpiece is pressed, polished, and ready to own the runway — or your wildest fashion fantasy.

Crafted in 24 hours, loved for a lifetime. This is not just a dress. This is Prada, reflecting your shine.

Discover more about the collection here.

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.