Acquire a wardrobe straight out of a western
“Before I had a home in the West, I lived there in my heart,” declares Ralph Lauren. Over the last five decades, the fashion designer and entrepreneur has become synonymous with American fashion. For Fall 2025, he takes inspiration from one of the most famous chapters of the country’s history. The legends and folklore of the American frontier have been an enduring global export, often cropping up in creative endeavours, such as movies and music. Its stories are synonymous with action, adventure and freedom. The West’s unique aesthetic, in particular, has gained popularity over the years, championed by the world’s biggest celebrity trendsetters, including Kendall Jenner and Bella Hadid.
The collection incorporates the romantic silhouettes and emblematic textiles, from sturdy denim and leather to delicate white lace and warm shearling, to create the wardrobe of the contemporary cowboy. These refined luxury pieces are layered in a way that is both stylish and functional.
Ralph Lauren’s accompanying campaign video situates the garments in the rugged landscape that inspired them, with majestic mountain ranges, desert landscapes dotted with trees and a blue sky that stretches out into the horizon. It tells a familiar story of epic adventure, romance, and glamour set in the rustic Old West.
