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Salvatore Ferragamo’s Sentiment on Life’s Splendour

Courtesy of Salvatore Ferragamo

The Parigi in refreshing hues of yellow, pink and orange.

Inspired by founder Salvatore Ferragamo’s lifelong belief that there is no limit to beauty or the pursuit of perfection,  the fashion house’s ex-creative director Massimiliano Giornetti announced a new campaign concept, “The Splendour of Life”. The campaign depicted the timeless lifestyle of the sophisticated globetrotter, evoking the luxurious Italian lifestyle and culture, effortlessly achieved at one’s own pace and locale. Photographed by Craig McDean, the campaign showcases the fresh and graphic colouring at the heart of Giornetti’s Spring/Summer ’16 ready-to-wear and accessories collection.

Lisbona lace-up sneaker in moss green; Courtesy of Salvatore Ferragamo

The Lisbona lace-up sneaker in Moss Green

#FerragamoSS16

#SplendorOfLife