Sandro’s Fall/Winter 2022 campaign highlights the theme of believing in yourself and your dreams. It also portrays the personal story of Evelyne Chetrite when she created Sandro in 1984 – emphasising the desire to showcase the young creative talents of its time.

The Believe campaign was photographed by Sam Rock, which narrated that the strength of a friendship will lead them to realise their dreams and desires to do something with their life.

The series of videos and images in the campaign focuses on the initiatory and collective experience of believing in oneself.

Find out more about the collection at Sandro.com

All images courtesy of Sandro