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The timeless allure of the East-West bag has shifted the fashion realm since 2024. This year, the elongated-shaped bag is emerging as the desirable silhouette to own. Dating back to the ‘50s, East-West bags resemble another iconic silhouette: the elegance of the ‘90s baguette bags. However, they are only differentiated by their thin, long straps.
Fashion mavens may associate the East-West bags with the likes of Alaïa, Prada, Freja, Coach and more. However, you will be surprised that this season will shed light on this trend through many iterations. Whether it’s designed in sleek leather or unique detailing and fabrications like pleatings or suede, you’re destined to find one that caters to your style. The best part? It’s the perfect everyday bag–refined and practical.

Image credit: Instagram/@maisonalaia
We’ve seen the rise of sculptural bags and the hunt for the perfect office bags. Let’s just say that East-West bags are finally having their moment, and we’re all here for it. Through its various sizes, the bags’ elegance is defined for any day-to-night affair. Whether dressed up or down, the chic carry-on makes the perfect complementing piece to your final look.
With the right hue and fabrication, the East-West bag is a timeless investment that will continue to dominate the fashion scene for many seasons to come. If you’ve been eyeing the silhouette, then this is your chance to add a timeless piece to your bag collection.
Chic bags to add to your monthly rotation:
Alaia
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Coach
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Prada
Discover more here.
Freja
Discover more here.
STAUD
Discover more here.
DeMellier
Discover more here.
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.