Ariana Grande is the new face of Swarovski
Swarovski has announced a groundbreaking partnership with global superstar Ariana Grande, who will serve as the brand’s new ambassador and face of its upcoming Holiday Campaign in 2024. This collaboration brings together two influential figures in pop culture, with Ariana Grande being recognised as a Grammy-winning singer, songwriter, and actress, celebrated for her unparalleled performances and remarkable vocal range. Her advocacy for inclusivity and empowerment further underscores the alignment with Swarovski’s values.
Expressing her enthusiasm for the partnership, Ariana Grande stated, “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Giovanna Engelbert, Swarovski’s Global Creative Director, also shared her excitement, highlighting Ariana’s charisma and positive energy that resonate with Swarovski’s mission of spreading joy. She expressed her anticipation for engaging in inspiring creative dialogues with Ariana and recognised her as a brilliant artist whose creativity shines through her music, performances, and personal style.
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This collaboration between Swarovski and Ariana Grande is poised to bring a fresh perspective and creative energy to the world of fashion and jewellery. With Ariana’s global influence and Swarovski’s commitment to innovation, the partnership holds the promise of delivering captivating and empowering experiences for fans and consumers alike.
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