It’s the start of a new era

Spanish Maison, Balenciaga is setting off the new year with a bang. Kicking it up a notch, the cult-favourite brand recently launched a new campaign photographed and directed by the duo Inez and Vinoodh, labelled “Closet”. 

Everything you need to know about the Balenciaga Closet campaign: 

Newly announced brand ambassador Kim Kardashian is seen fronting the campaign alongside actresses Roh Yoon Seo and Nicola Ann Peltz Beckham, model Paloma Elsesser, costume designer and stylist Patricia Field and style influencer Devon Lee Carlson. 

The Closet campaign is a work of art aimed at celebrating the return of the iconic Balenciaga Le City Bag, which was first launched in 2000. It was originally showcased by creative director, Nicolas Ghesquière, where it became one of the biggest staples in the early 2000s. Stars like Kate Moss made it what it is today. 

The 2024’s Le City reiteration will bid ode to the archival designs, but still reinforce silhouettes that make it a new classic. The new bag will be made of Arena leather complemented with vintage details including original-sized studs, laced zipper pulls and lacquered leather handles as well as straps. This iconic bag will definitely be on every fashion darling’s radar this year — an accessory that will transcend time and season. 

The campaign also includes Balenciaga signature bags, Le Cagole and the Hourglass. This means, there’s more to come when it comes to Balenciaga, and we can’t wait to see what else they have in store this year.

Discover more at Balenciaga.com