30 Affordable Jewelry Brands To Shop In 2022

We’ll love wearing these pieces for seasons to come.

Words by Jessica Davis

Courtesy of Amaía Diez, PHINE | Ester Bellon, GAVIRIA | EDGE OF EMBER via Instagram

Where we may once have had to choose between high-end fine jewellery and super affordable high-street pieces, there are now countless jewellery labels which cater to the mid-range market, delivering on chic and stylish accessories, whatever your aesthetic. Whether you are a lover of dainty jewels and delicate chains, or chunky gold hoops and statement pieces, these brands offer plenty of choice.

There have never been more labels offering fun and fashionable jewellery at affordable prices. Look to the influencer-adored Missoma, which is here to enhance your everyday look, or the likes of Phine Jewellery and Maria Black, whose collections are all about chunky gold statement styles. We also love the artistic offerings from Anissa Kermiche and Loveness Lee.

The best gifts are those that you want to treasure forever, so it goes without saying that caring for these pieces is just as important as picking the right present. Shopping wisely and taking care of your purchases is truly is one of the most sustainable ways to shop. So, every now and again, jewellery needs a spring clean – think of it as a maintenance check. With this in mind, make sure to share our guide on how to care for your jewellery at home safely with your gift recipient, where industry experts Caitlin Mociun, founder of fine jewellery brand Mociun, and Laura Lombardi, founder of her eponymous chunky chain label, share their top tips.

Below, we present 30 stylish yet affordable jewellery brands. You’re bound to discover a gift they’ll love now and cherish forever.



View this post on Instagram


A post shared by Completedworks (@completedworks)

Completed Works is a brand loved by many incredible women, such as Adwoa Aboah, Jodie Comer, Naomie Harris, Emma Watson and Maya Rudolph, who have all been spotted wearing its designs.

The brand was founded by Anna Jewsbury, who after studying Mathematics & Philosophy at Oxford, honed an aesthetic influenced by reductionism, with a process drawing on the contrasts between high-quality materials and purist elements.


Martha Calvo


View this post on Instagram


A post shared by JOOLZ BY MARTHA CALVO (@marthacalvo)

Designer Martha Calvo began designing her own necklaces in school, so her love for unique pieces dates back as far as she can remember. Every piece is designed to be mixed and matched, to create even more of a statement and speak to your individuality. These are designs guaranteed to put a smile on your face.


Oma The Label 


View this post on Instagram


A post shared by Oma The Label (@omathelabel)

Oma The Label is the work of stylist-turned-designer Neumi Anekhe, who noticed a gap in the industry for black-owned brands when she moved to New York back in 2018. Although Anekhe makes ready-to-wear (a line of bodysuits inspired by her Scandi roots) jewellery (playful, gold-vermeil pieces nodding to her Nigerian heritage) is responsible for 90 per cent of the brand’s sales. Oma The Label’s signature chunky hoops and chains have been spotted on the likes of Michelle Obama and Gabrielle Union.


Roxanne Assoulin


View this post on Instagram


A post shared by Roxanne Assoulin (@roxanneassoulin)

With nearly four decades of design experience, it’s no surprise that Roxanne Assoulin is gaining cult status. After working for brands such as Marc Jacobs and Oscar de la Renta, the designer uses her experience to create pieces intended to make people smile. Fashion it-girls such as Eva Chen, Leandra Medine and Karlie Kloss are fans of the vibrant bracelets and chokers.


Edge of Ember 


View this post on Instagram


A post shared by Edge of Ember (@edgeofember)

Determined to shake off the negative connotations surrounding ‘Made in Asia’ labels, Lynette Ong left her job in finance to set up Edge of Ember. The demi-fine jewellery brand prioritises sustainability first and foremost (although the pieces are undeniably chic, too) by sticking strictly to recycled metals and lab-grown diamonds made with renewable energy, as well as carbon-offsetting all deliveries. No wonder the Duchess of Sussex is such a huge fan.


Atelier VM 

Italian brand Atelier VM believes that jewellery goes far beyond being just an accessory. The label believes it has the power to become part of the person who wears it, as every piece tells a story or has a special meaning behind it. The designers, Marta Caffarelli and Viola Naj-Oleari, take inspiration from their own memories and travels.

See also
Lily Collins is the New Face of Cartier

If you want to really make your jewellery part of you, Atelier VM offers its signature L’Essenziale service in Liberty London, where customers can have a gold bracelet welded on to form an eternal strand to wear and love forever.


Stone and Strand


View this post on Instagram


A post shared by STONE AND STRAND (@stoneandstrand)

If you’re after dainty pieces that can be layered up to no limit, look no further than Stone and Strand. The New-York brand is designed for women by women, creating expressive and on-trend fine jewellery pieces using only ethically-sourced gemstones.




View this post on Instagram


A post shared by éliou (@eliou__)

Best friends Cristina Mantilla and Duda Teixeira launched their brand with one aim in mind – to create “statement jewellery for the every day”. Designs take inspiration from their shared love of the sea; every piece is handmade with shells and freshwater pearls mixed up with glass beads. It’s no wonder the celebrity world is loving the label, with stars including designer Harris Reed and model Kendall Jenner seen wearing its pieces.




View this post on Instagram


A post shared by KLOTO (@klotodesign)

Kloto’s authenticity and quality of craft stems from a 40-year family heritage of jewellery making. Designer Senem Gençoğlu, born and raised in Istanbul, spent her summers working at ateliers gaining crafting skills and pursuing her love for design from a young age.

Today, her brand creates meaningful and timeless designs with a focus on responsible production, all made locally by artisans in Istanbul. The pieces are crafted with recycled, responsibly sourced silver and gold and can be recycled repeatedly.


Omi Woods


View this post on Instagram


A post shared by Omi Woods (@omiwoods)

Founder Ashley Alexis McFarlane launched Omi Woods in celebration of her connection to Africa and her diaspora, with the aim to help African history live on through future generations. “My grandmother is the reason I started making jewellery and why Omi Woods is centered around heirloom heritage pieces. Her name means shalom in Hebrew and sälam in Ethiopian-Semitic languages,” she explained to Who What Wear. “It translates to peace primarily, but also harmony, wholeness, completeness, prosperity, welfare, and tranquility. I reflect on these things as I learn about the cultures and histories Omi Woods pieces are inspired by.”

Pieces are ethically handmade with fair trade African gold that’s sourced from small-scale artisanal mines, supporting the well-being of miners and their communities by paying fair wages.


Wald Berlin


View this post on Instagram


A post shared by 📸 Dana Roski (@waldberlin)

Wald Berlin is in every fashion lover’s trinket box. Stylist Dana Roski and model Joyce Binneboese originally started the label back in 2012 and since then it has gained huge popularity thanks to its stand-out pieces. The jewellery is reflective of their travels around the world, with the idea being that each item could be worn in bustling cities such as New York or on tranquil beaches in Bali.


Bonheur Jewellery 


View this post on Instagram


A post shared by Bonheur Jewelry™ (@bonheur_jewelry)

Bonheur Jewellery is best known for its modern, understated, feminine pieces with an impressive celebrity and model following. From Serena Williams to Dakota Johnson, Ashley Graham to Kendall Jenner, Gigi Hadid to Taylor Hill – the brand is a favourite of many influential A-listers. Designed in New York, the idea of Bonheur stemmed from a particular summer holiday evening in Greece, where sisters Ally and Albina Mataj came upon bracelets handcrafted for them by their grandmother for their birthdays.

The sisters became inspired to start a jewellery line that represented travel and the spirit of New York after they felt the love a single piece of jewellery could make the wearer feel. They launched their label in 2015 and have since then evolved it into the successful brand it is today, which excels at transitional pieces that work from day to night.


Maria Black


View this post on Instagram


A post shared by MARIA BLACK (@mariablackjewellery)

Undeniably cool Scandi label Maria Black manages to turn accessorising on its head with simple yet striking pieces that you truly wouldn’t be able to get your hands on anywhere else. From gold hoops with a twist to chunky signet rings and delicate ankle chains, this is a brand to know if you really want to step up your accessorising game.

See also
Here’s Where To Buy The Best Diamond Jewellery


Monica Vinader 

Monica Vinader has something for everyone – from delicate diamond rings to more casual woven bracelets – but every piece has the same elegant aesthetic that will instantly elevate any ensemble, whether you are wearing it to work or out to dinner. It’s no wonder that the brand is a celebrity favourite, with A-listers like Hailey Bieber sporting pieces.


Missoma London 


View this post on Instagram


A post shared by Missoma Jewellery (@missomalondon)

British-based brand Missoma London is all about having fun with everyday jewellery. Collections include collaborations with Instagram star Lucy Williams, those featuring beautiful gemstones and a number of initial-based pieces. Although the necklaces are striking enough to be worn alone, we love layering them up – it’s truly a way to put your personal touch on the pieces and make the jewellery your own.

The brand’s upcoming collaboration with Harris Reed may be its most exciting to date, and aims to blur the preconceptions people have about gender and jewellery. “Using jewellery pieces, like I do with clothes and make-up, as the building blocks in your tool box to best express who you are, exploring your individuality and your fluidity,” explains Reed.


Laura Lombardi


View this post on Instagram


A post shared by Laura Lombardi (@lauralombardi)

If chunky, gold, minimal jewellery is your thing, then you need to know about Laura Lombardi. The New York-based label focuses on an industrial aesthetic with pieces – from chunky chains to oversized hoops – that will turn heads for all the right reasons.

Lombardi suggests trying common household products you’ll likely have in your cupboard already to clean-up your favourite chunky pieces. “Mix juice of half a lemon and a teaspoon of baking soda together to form a paste. Apply to jewellery and rub in one direction with a cloth. Repeat until clear, wipe off paste, rinse and pat dry,” she told us.




View this post on Instagram


A post shared by Mejuri (@mejuri)

Mejuri believes that jewellery is the best form of self-love. “I founded Mejuri because I saw a jewellery industry that was built for men gifting women and not women celebrating themselves,” founder Noura Sakkijha explains. “To me, the truest expression of Mejuri is mutual uplift: all of us supporting each other, and you, our community, feeling empowered to invest in yourself and, in turn, the community around you.”


Ejing Zhang


View this post on Instagram


A post shared by EJING ZHANG DESIGN (@ejing_zhang)

After graduating from the Royal College of Art, Ejing Zhang set up her namesake brand in 2015. She is best known for her unique mixed media techniques combining resin and textiles. This is a great name to know if you like to make a statement with your jewellery.



Alighieri is a collection of jewellery inspired by Italian poet Dante Alighieri’s ‘Divine Comedy’. Every piece corresponds to one of the poet’s 100 poems. Designer Rosh Mahtani studied French and Italian at Oxford University, and after graduating in 2012, she was inspired to create jewellery influenced by her work.




View this post on Instagram


A post shared by Yam (@yam_nyc)

Yam was born when designer Morgan Thomas’ mother bought home a jewellery-making book when she was young, which led to her career.

“Yam is an ode to my late mother, upcycled materials and new nostalgia,” her website readsCrafted from vintage beads, recycled glass and metals, each piece is a welcome addition to any jewellery collection.


Katerina Makriyianni

You won’t have failed to miss Makriyianni’s trademark fringed fan earrings on Instagram. The colourful statement pieces – made by the Greek jewellery designer – are the perfect finishing touch to a simple outfit and make for particularly special holiday jewellery.


Loveness Lee


View this post on Instagram


A post shared by Loveness Lee (@lovenesslee)

As Loveness Lee designs are inspired by nature, the brand works hard to protect it. All the designs are handmade in London, cast in Scotland, and packaged in biodegradable and recyclable materials.

See also
Loewe Fall/Winter 2021 Collection Walkthrough

The brand views jewellery as art, which is clear from its collections, made using silicone moulding techniques that achieve intricate patterns and beautiful formations. It’s perfect for anyone seeking unique statement pieces at an accessible price point.




View this post on Instagram


A post shared by Mateo (@mateonewyork)

Mateo New York is a brand you need to have on your radar for timeless statement pieces. The brand’s founder Matthew Harris was born in Jamaica and discovered his true passion of jewellery making in New York. As a self-taught designer, he spent the majority of his time in the jewellery district learning his craft. He launched in 2009 with a focus on men’s jewellery, switching to focus on women’s design five years later.


Maria Tash


View this post on Instagram


A post shared by MARIA TASH (@mariatash)

Maria Tash is renowned in the jewellery industry for coining the term ‘fine body art’ thanks to her New York-based luxury piercing studio and simple, elegant designs. Now with a permanent base in London’s Liberty store (as well as another in Rome), the designs have fast grown in popularity with fashion folk and celebrities alike. Carey Mulligan wore the brand’s earrings to the Duke and Duchess of Sussex Meghan and Harry’s royal wedding and Rihanna chose them for the Met Gala. Need we say more?




View this post on Instagram


A post shared by TOHUM Design (@tohumdesign)

Designer Verda Alaton is heavily inspired by her studies of anthropology, creating pieces drawing inspiration from her childhood fascination with exotic cultures, far away lands and arts, plus her extensive travels throughout Asia and Africa. Think statement, chunky pieces that make a chic addition to any ensemble.



Sandralexandra is a handmade brand, which works with cultured pearls grown in freshwater mussels, giving every jewel a different colour, shape and size.

Each item – whether it’s a statement earring or necklace – is unique and so may include minor variations, meaning no two pieces of jewellery will every be identical.


Bar Jewellery


View this post on Instagram


A post shared by BAR Jewellery (@barjewellery)

Launched by former Burberry designer Sophie McKay, Bar Jewellery has a strong focus on minimal accessorising. The brand has grown swiftly in popularity, already boasting fans such as Emma Watson, Jenna Coleman and Naomie Harris.

With a focus on elegance and simplicity, the pieces are designed to be worn for years to come, rather than being a one-season trend. Perhaps most importantly though, everything is handmade in London through sustainable and ethical practices.

Treat yourself to something from the brand’s alphabet collection and wear it forever.


Anissa Kermiche

You might know Anissa Kermiche from her Insta-famous vases that celebrate the female form, but she also designs striking fine jewellery “which reflects the generation of successful, powerful and funny women” that surround her.

“We design objects based around ‘real’ women because we want to represent inclusion in society,” she previously told Bazaar. “The media is often so oversaturated with distorted impressions of women’s bodies. The natural and unsymmetrical, in my opinion, is always much more appealing to the eye.”




View this post on Instagram


A post shared by GAVIRIA (@gaviriajewellery)

Add a little dose of drama to your jewellery box with Barcelona-based Gaviria, whose chunky, colourful designs are truly unique. From the brand’s cult ‘Fortune Cookie’ earrings to the very cool ‘Raviolis’, every piece – which are all handmade in Barcelona – will give your look a fun twist.


Phine Jewellery


View this post on Instagram


A post shared by PHINE 🇸🇪 (@phine.london)

If you’re in need of your next gold jewellery fix, then look no further than Phine Jewellery. The Scandi brand not only creates beautiful timeless pieces, it also works to support women from disadvantaged communities. For each sale of its Feminist collection, it donates £10 to The Girls’ Network, an organisation that empowers girls from certain communities by connecting them to an inspiring mentor.

“We believe opportunities should not be limited by gender or background, so we are setting out to help The Girls’ Network on its vision of unlimited futures for all young women,” reads Phine’s website.


– – – – – –

This article originally appeared on harpersbazaar.com/uk