Longines Kicks Off New Beginnings With 2023 Novelties


Longines are leveraging their heritage and swiftly becoming a force on the global stage

Crafting watches for all seasons, Swiss watchmaker Longines recently held a press meeting event to celebrate its long and illustrious history of more than 190 years. Friends of the brand, Mario Maurer and Supassra Thanachat even came to commemorate the event at Four Seasons Hotel Bangkok in Thailand. At the soiree, Longines unveiled their bespoke novelty timepieces with horological design excellence for the first time. 


Over the years, Longines has created bank-busting timepieces that sit on the top tier of haute horologerie. Coined as one of the most prestigious watchmaking pioneers, the brand has continued to display an unwavering commitment to innovation and crafting the most beautiful timepieces.

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“Longines Press Meeting 2023 aims to present our latest product novelties and showcase the elegance, the brand’s innovation and technologies in watchmaking that satisfy the demands of various watch lovers,” said Matthias Breschan, CEO of Longines.  

Here’s what’s new for the brand in 2023


Mario Maurer and Supassra Thanachat

The event displayed several sections to tell the stories behind each creation with the concept “New Horizons to Conquer” for 2023. The exclusive preview for the press featured the brand’s horological splendour of Longines Pilot Majetek and stunning reimagined designs from the most appreciated Longines collections. 

Always striving for excellence, the Swiss watchmaker will be releasing state-of-the-art watches this year – making sure it’s both an eye-coaxing accessory and a necessary time tool.

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Of course, making such a lofty investment can be slightly intimidating. But, whether you’re a seasoned collector, neophyte or cognoscente, the newest additions will truly be an investment.

Find out more about the brand here.

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.