An icon lives.
The Force 10 collection marks an incredible milestone as it celebrates its 60th anniversary this year. Drawing inspiration from the founder Fred Samuel’s love for the deep blue sea and sailing, the Force 10 high jewellery sets remain celebrated with their signature cable and buckle emblems.
As a symbol of strength and resilience, the collection continues to evolve with a dazzling new chapter: the Force 10 Rise. The reveal of the line last year—in pink and white gold—introduced the creations in a more delicate yet contemporary way. With the allure of its geometric elements, delicate diamond pavé, and a row of diamonds, this year brings new variations in yellow gold.
What you need to know about FRED Force 10 Rise Variations:
Destined for the modern muse, the Force 10 Rise collection embodies strength and grace. The collection stands out beautifully as a band and an adjustable necklace. Whether worn alone or layered with others, the versatility of these designs speaks to the contemporary spirit of today’s jewellery aficionados.
Adding to the elegance are two pairs of earrings in half-moon hoops and classic hoops, along with stunning ear cuffs. This playful approach encourages the wearer to get creative by mixing and matching, allowing you to combine various styles from the collection. In fact, you can even mix the existing pink gold and white gold to break the conventional aesthetic.

Take a look at the latest Force 10 Rise creations. An embodiment of perseverance and individuality. Each piece serves as a reminder of the resilience that lies within—to inspire you to embrace challenges and let your individuality shine.
When you hold a piece of the Force 10 Rise, do remember that it’s not only about honouring its heritage. It also sets the tone, reminding us that these creations are a celebration of one’s journey.
Discover the Force 10 Rise.
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's BAZAAR Malaysia. With fashion as her first love, she also has a passion for the beauty realm. While she often showcases neutral tones in her wardrobe, her music playlist is just as vibrant and you'll find her enjoying a good tune throughout the day. A connoisseur of cinematic delights, she finds joy in the heartwarming escapism of rom-coms and the soul-stirring narratives of tear-jerkers.



