Tiffany & Co.’s Tiffany Lock Campaign Stars Rosé, Jimin, Florence Pugh, and Nancy Ajram


Meet icons of love

Shining bright like a diamond, Tiffany & Co.’s latest Tiffany Lock campaign is star-studded with household names. Celebrating the icon of love, the new campaign sees the House’s ambassadors, Rosé from Blackpink, Jimin of BTS, singer Nancy Ajram, and actress, Florence Pugh strutting a slew of show-stopping jewellery.

Donning the collection’s newest lock designs — pendants, rings, earrings, and bracelets — each campaign star exudes the powerful symbol of unbreakable bonds.

“We are excited to showcase the new expressions of the Tiffany Lock motif,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co.

He adds: “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”

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Here’s everything you need to know about Tiffany & Co.’s Tiffany Lock collection:

Inspired by an archival padlock from 1883, the Tiffany Lock collection has been transformed into a modern expression of love in this modern day. The latest iterations celebrate the personal connections that we share and the infinite power of love.

A signature of the House since the 1880s, the Tiffany Lock collection features genderless jewellery that has sleek silhouettes, stunning colourways, and legendary diamonds. On the roster include 18k white, yellow, and rose gold pieces adorned with pavé diamonds that showcase unparalleled beauty and craftsmanship.

Paying homage to the jeweller’s illustrious heritage, Tiffany & Co. will also be debuting a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds. This is a stunning addition for fashion darlings to include in their jewellery box.

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Shop the Tiffany Lock collection now at Tiffany & Co. stores in Malaysia and