An Unforgettable Night At The Launch Of The Volvo C40 Recharge Pure Electric SUV

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volvo c40

From red carpet glamour to the launch of Volvo’s C40 Recharge Pure Electric, here’s what went down at the prestigious event.

Known for its headship in car safety and sustainable initiatives, Volvo Car Malaysia helmed the launch of its newest car, the Volvo C40 Recharge Pure Electric with a bang.

Upping their ante, Volvo Car Malaysia strengthens its car portfolio by adding the Volvo C40 Recharge Pure Electric into the family. Dubbed the first electric-only SUV, the newest launch marks the next chapter in the brand’s electrification journey.

To celebrate the newest launch, Volvo Car Malaysia revamped St. Regis Kuala Lumpur with Scandinavian-like décor. On top of that, the ballroom was complemented by elaborate tableware and place settings for dinner. Through an illustrative spectacle, Volvo also honoured its heritage by letting guests take a voyage through time with a small exhibition. The showcase revealed Volvo’s history with car safety, its vintage cars, and sustainable initiatives. Guests had the honour of learning about the brand’s heritage and identity before the reveal of the new Volvo C40 Recharge Pure Electric.

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volvo c40

The launch of the Volvo C40 Recharge Pure Electric saw our BAZAAR friends dressed to the nines. Guest such as Kavita Sidhu, Fyza Kadir, Roberto Guiati, Ung Yiu Lin, and Elizabeth Lee pulled out all the stops for the momentous occasion. Crafting meticulous ensembles and selecting the best jewellery and watches, they all came following the theme.  Even Joanne Yew, Anabelle Co-Martinent, and Che Puan Syamim Farid had the pleasure of getting first-hand knowledge about the electric SUV.

All-in-all, it was an unforgettable night for the socialites and car aficionados. Click next to see more images from the prestigious event.

Discover more about the Volvo C40 Recharge Pure Electric SUV at

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A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.