Rollin’ through time Rolls-Royce adds a new hallmark to its rich history by celebrating its 100th anniversary of the Phantom in 2025
From Princess Diana to Ronald Reagan and Queen Elizabeth, these are just some of the names that once rode a Rolls-Royce. A symbol of heritage and an essence of divine perfection, Rolls-Royce has been rewriting history since 1906 with the Silver Ghost motor car—now known as Phantom—which got the accolade of being “the best car in the world. Following that achievement, Rolls Royce continued pushing their creative boundaries by releasing hundreds of bespoke customisations and has enjoyed eight generations of Phantom—each unique and different from its predecessor.
Whether it is growing its cabin space, changing the power boost of an engine, or adding designated spaces and compartments for golf clubs or diamonds and swivel seats, the Phantom has had to up its game over the years. And, each of them has done remarkable things to compete with the likes of Cadillac, Lincoln and more.
Everything you need to know about Rolls-Royce The Phantom:
“One hundred years ago, Rolls-Royce launched the first motor car to bear what would become the most evocative and enduring nameplate in its history: Phantom. Through eight generations, the Phantom’s fundamental role as the pinnacle Rolls-Royce motor car has always been the same: to be the most magnificent, desirable and above all, effortless motor car in the world—the very best of the best,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars.
With improved engineering, upgraded components and a beautiful exterior, the new Phantom still showcases remarkable executions of craftsmanship and artistry. Reputable, the motor car has never compromised for fleeting trends, development costs and engineering orthodoxy throughout its rich history. Notorious for its name, Rolls-Royce makes sure the designation stands for its philosophy of grasping top performance and perfection with its cars.
Creating a bold statement, the 2025 Phantom has sublime features that are fortified by craft and engineering that demand both awe and attention. A pinnacle of luxury, the motor car has muscular lines and a beautiful two-tone paint that turns heads when cruising down the road. Perfect for a sumptuous sanctuary, the Phantom is great for peaceful escapades—the motor car moves silently where outside distractions are eliminated with the prime engineering of the car. Brimmed with a landscape of calmness and tranquil realm, the motor car allows every second to be peaceful and hushed.
But, even if you prefer a break of silence, the Phantom now has a fantastic acoustic space framed with Bespoke Audio system speakers that allow beautiful harmonies to be played with clarity and smoothness. The music system has only the richest studio-quality sounds that break through the silence. So, conversation flows seamlessly with background music setting the ambience.
Keeping the experience a bed of roses, the motor car also has a transfixing shooting star headliner made from hundreds of fibre-optic lights delicately fitted into the leather roof lining—creating a celestial canopy with unique colours and custom constellations. Great for dates or your kids, the Phantom appeals to different types of passengers.
What makes it even more beautiful, is its Scivaro grey and peony pink leather cushions that provide pure comfort when sitting in the passenger seat. It makes for a sumptuous sanctuary, where escapism is the main objective.
Find out more at rolls-roycemotorcars-apac.com
