Embrace nostalgia.
They say the ‘00s was the best era, and with the resurgence of the Y2K fashion, we’d have to agree with this statement. Samsung unlocks a blast from the past with the launch of its Y2K 4eva collection. Perfectly curated for the Galaxy Z Flip6 and the Galaxy Buds3 series, the collection is a quirky nod to the era featuring playful back-to-school aesthetics.
With Millennials and Gen Zs embracing this aesthetic in their daily lives, it’s more than just a trend. It’s a way to infuse our tech with a touch of the past, a touch of the carefree days marked by the charming clamour of dial-up internet and our infatuation with technology.
Inside the Samsung Y2K 4eva Collection:
At the heart of this collection lies a unique collaboration with Paul Frank and MILO. With Paul Frank making an impact on the fashion scene in the early ‘00s, this collaboration speaks volumes with its whimsy touches and a special appearance by the brand’s beloved Julius the Monkey. Taking us to those youthful adventures before adulthood kicks in, this serves as the harmonious blend of nostalgia and fashion through its playful aesthetics.
Through the good times and the bad, you know you can always trust MILO to be your trusty pick-me-up. The iconic cocoa malt beverage has been a pivotal companion to our childhood, and it makes sense for this collaboration to be parked under the Y2K 4eva collection. As a celebration of the timeless joy it brings, the MILO tin is featured in the phone designs as a constant reminder of those cherished memories growing up.
If you’re feeling nostalgic and would like to glam up your tech companions, get ready to be thrilled. The Y2K 4eva collection is a treasure trove of joy and excitement, including phone cases with animated cover screen wallpapers for the Galaxy Z Flip6, a Buds case for the Galaxy Buds3 series, Griptoks, and sticker sheets.
Sneak peek of the collection:
“The Y2K movement has grown in popularity among Millennials and Gen Zs today. At Samsung, we are excited to bring a fresh and playful twist to our latest Galaxy devices through this movement by empowering our fans and users to explore the styles that resonate with who they are and what they like,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “Our Y2K 4eva collection, in collaboration with iconic brands like Paul Frank and MILO, reflects our efforts as a distinctive brand that continues to innovate, offering our customers unique accessories that are functional and also serve as a form of self-expression.”
“Together with Samsung, we are excited to bring new ways for Paul Frank fans to have meaningful engagements with Julius and his friends. We are delighted to collaborate on this exciting Y2K 4eva collection with the Samsung team and bring together playful and fun accessories that both our customers will be sure to enjoy,” said Michael Puglisi, Brand Director & Global Licensing, Futurity Brands.
“We are delighted to partner with Samsung to bring something fresh to MILO fans from across SEAO. As a generationally well-loved brand, this Y2K interpretation would be especially special for those who started loving MILO as kids-back in this era. It is an homage to the timeless joy and nutritious energy that MILO brings to families across the region,” said Michelle Marie Avarillo, Global Category Business Head – Kids & Teens Nutrition at Nestlé.
An iconic collaboration like the Y2K 4eva is the ideal way to reconnect with our youth. We can also guarantee that it will serve as the perfect conversation starter when you’re out in the city and on your upcoming adventures.
Discover more here.
All images courtesy of Samsung
