A love letter in scent and style—Louis Vuitton’s Spell On You returns in a whimsical, Murakami-cherry-clad edition.
In a poetic crescendo to a two-decade-long creative partnership, Louis Vuitton and Takashi Murakami unveil the final chapter of their iconic collaboration—an exuberant celebration of joy, femininity, and ephemeral beauty. Among the standout pieces of this milestone release is the reimagined Spell On You fragrance, now enveloped in Murakami’s irresistibly playful universe.
Originally crafted by Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, Spell On You is an ode to romantic allure—built around a magnetic heart of iris and rose, with a sparkling sensuality that lingers like a whispered promise. In this special edition, the ultra-feminine fragrance takes on a new visual identity through Murakami’s lens, where art meets scent in a most enchanting form.
The bottle and its accompanying travel case are adorned with Murakami’s vivid cherry motif—a symbol of fleeting beauty and pure happiness. Rendered in a raised, candy-like relief, the glistening red cherries add a tactile delight to the minimalist bottle, transforming it into a collectible objet d’art. The travel case, meticulously crafted in Louis Vuitton’s signature Monogram canvas, is similarly dressed in the cherry motif—its gold-toned buckle offering both elegance and practicality for beauty lovers on the move.
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This isn’t the first time Spell On You has received the Murakami treatment. In the second chapter of the collaboration, the fragrance was cloaked in cherry blossom prints, honouring the delicate poetry of Japan’s sakura season. Now, in this culminating third edition, the design leans boldly into Murakami’s cherry iconography—an anime-inspired flourish that epitomises the joyful eccentricity that has defined the artist’s partnership with the Maison.
Launched alongside the 2025 Resort collection and a vibrant campaign fronted by Zendaya, this chapter marks a sun-drenched farewell to one of fashion’s most exuberant collaborations.
