The inevitable just happened: Kim Kardashian officially announced she’s dropping a makeup line. The social media star made the announcement on Instagram with three videos teasing her upcoming project.
She didn’t release any photos of products, but we wouldn’t be surprised if there was a contour palette in the mix. Kim previously teased her makeup line when she collaborated on a range with her younger sister (and established beauty mogul) Kylie Jenner.
This article originally appeared on Harper’s BAZAAR US.