In an attempt to shed (or more accurately, shave) society’s toxic masculinity issue, Gillette released a powerful new ad urging men to be better by asking them: “Is this the best a man can get?” The two-minute video, which has drawn praise from the likes of Rosanna Arquette and Arianna Huffington, among others, challenges men to confront issues such as bullying, sexual harassment, and discrimination. However instead of feeling inspired by the ad, many men are outraged at being asked to be respectful, decent human beings.
The ad questions the common “boys will be boys” excuse in reference to issues like the #MeToo movement, bullying, mansplaining, and catcalling. By the end, the video shows men stepping up in everyday situations to treat each other—along with women—with respect.
— Gillette (@Gillette) January 14, 2019
But being asked to respect women can be really offensive, I suppose, because dozens of men have decided to boycott Gillette after seeing the ad. Leading the pack of male fragility is Piers Morgan, who declared the ad a “war on masculinity”.
— Piers Morgan (@piersmorgan) January 15, 2019
Other men also felt attacked at the mere thought of being asked to be better humans, some even claimed the video “cut off their testicles.” (Thoughts and prayers to them during this difficult time.) Many called to boycott the brand entirely.
@Gillette has made it clear they do not want the business of masculine men.
I will grant their wish.
I have used #Gillette razors since they sent me a free sample on my 18th birthday, and will no longer buy any of their products.
— Rule The Wasteland (@MongoAggression) January 14, 2019
— Stepchu (@Syenca) January 14, 2019