Kendall Jenner is the most followed model on Instagram in 2017, with double the followers of the second most popular model, Cara Delevingne.
The 22-year-old was also recently named the highest-paid model in the world, suggesting that social media really can influence a models’ success in the 21st century fashion world.
Here’s a breakdown of the top 10 most popular models on Instagram:
1. Kendall Jenner
Kendall has 85 million followers on Instagram. She was also the model who gained the most Instagram followers this year, amassing 12.7 million more than in 2016.
The social media success doesn’t stop there. Jenner was also the model with the most-liked photo of the year.
2. Cara Delevingne
Even though she now focuses her time primarily on acting rather than modelling, Cara is the second most-followed model on Instagram with 40.7 million followers.
3. Gigi Hadid
Gigi has 36.8 million Instagram followers, making her the third most-followed model. However, she also gained 8.6 million followers this year alone – the most gained by a model aside from Kendall Jenner.
4. Bella Hadid
Following closely behind her elder sister is Bella Hadid, the third most-followed model on Instagram with 15.8 million followers.
5. Emily Ratajkowski
Closely behind Bella Hadid is Emily Ratajkowski, who has built up a 15.7 million strong following on Instagram.
6. Chrissy Teigen
Teigen is the sixth most popular model on Instagram with a following of 15.1 million. Through regularly posting candid family photos with her husband John Legend and their daughter Luna, as well as gorgeous model shots, Teigen has acquired 5.3 million followers this year alone.
7. Gisele Bündchen
Despite retiring from the catwalk two years ago, Gisele is the seventh most-followed model on Instagram with 13.5 million people choosing to keep up with her fashion, fitness and family photos.
8. Miranda Kerr
Despite recently marrying Evan Spiegel, the co-founder and CEO of rival social media platform Snapchat, Miranda Kerr still has a strong Instagram game with 11.6 million followers.
9. Candice Swanepoel
The South African model, who is best known for being a leading Victoria’s Secret Angel, is the ninth most popular model on Instagram with 11.5 million followers.
10. Adriana Lima
Closely following behind is fellow Victoria’s Secret Angel Adriana Lima, who boasts 11.4 million followers on Instagram, making her the tenth most popular model on the platform.
From: Harper’s BAZAAR UK