Alessandro Michele kicked off Milan Fashion Week today with Gucci’s Spring 2018 collection. Celebrating a diverse mix of cultures, the show combined Indian, Aztec, and Egyptian influences, styled together as one mash-up, from the set down to the eclectic pieces. See all the highlights from the colourful show below.
1. The culturally-diverse space was based off an ancient map.
According to Gucci’s Instagram, the runway symbolised the Tiber River (which flows through Rome), while the backdrop was an early medieval structure and map featuring arches in Indian, Egyptian, and Aztec styles. Ancient Roman and Egyptian statues surrounded the show space.
Rome wasn’t built in a day and neither was @gucci’s breathtaking show venue. Ahead of the house’s highly anticipated S/S 2018 show today at the @piuarch-designed Gucci Hub, we’re bringing you an exclusive first look at the set that took three weeks to assemble. Creative director @lallo25 was inspired by an ancient map leading to the country-house of the Roman poet Horace, and transformed the brand’s set into a modern map of the location, with modern street lamps, graphics inspired by the Milan metro, and a striking blue catwalk evoking the route of the River Tiber. The set is interspersed with a collection of pillars and statues, and features three grand historical arches, through which Gucci’s models will interweave – see more of the venue in our Instagram stories. #Gucci #ss18 (📷: @jasonlloydevans)
— Vanessa Friedman (@VVFriedman) September 20, 2017