When Riccardo Tisci unveils his first collection for Burberry on Monday during London Fashion Week, select pieces will be immediately shoppable on Instagram.
The limited-edition designs will be available to purchase for 24 hours following the show, which is set to take place at 5pm GMT, with shoppable pieces launching at 5.30pm. Select pieces will also be available via WeChat for the Asian market, and in the Regent Street flagship for shoppers in London.
To celebrate Burberry’s new creative era, the London flagship will be transformed into a temporary exhibition space, celebrating the past and present of the British fashion house. The store has been completely reimagined by Tisci and will feature themed rooms, with a three-floor scaffold interactive art installation by British artist Graham Hudson forming the centrepiece, which will remain in store until the beginning of October.
Earlier this month, Burberry confirmed that it will no longer be using animal fur as part of its collections, and pledged to stop destroying unsold goods at the end of each season.
Riccardo Tisci was announced as the brand’s new creative director earlier this year following the departure of Christopher Bailey, who showed his final Burberry collection in February. Tisci shared a glimpse at his version of the brand back in August, unveiling a colourful new monogram.
