Best of Southeast Asia
There is a certain kind of pride in discovering beauty brands within our own region, especially when they are this good. Across Southeast Asia, a wave of homegrown names is quietly setting new standards, whether through science-led skincare, standout make-up or beautifully crafted fragrance. These are the brands that locals genuinely rate and the ones you will wish you had picked up more of. If you are planning a little beauty haul on your next trip, consider this your go-to list.
A curated edit of Southeast Asia’s most exciting beauty brands, from clinical skincare to playful cosmetics and artisan fragrances.
Thailand
Dr. Pong
If you like your skincare backed by actual science, Dr. Pong is one to know. Founded by Dr Yupong Net Nan, the brand focuses on evidence-informed formulas that target everyday concerns like dullness, dehydration and sun stress. You will find ingredients like vitamin C and retinal used in a way that feels effective but still easy to slot into a daily routine. Plus, they’ve just announced a special partnership with BL stars, Phuwin and Pond!
La Glace
La Glace is all about fun, expressive make-up that still works for real life. The packaging is playful and very Gen Z-coded, but the formulas are surprisingly practical, with plenty of multifunctional options that make getting ready feel quick and easy. It is the kind of brand you end up browsing for the aesthetic, then leaving with products you actually will use every day.
Panpuri
Panpuri approaches beauty through the lens of ritual, drawing on Thai wellness traditions to shape its body care, skincare and fragrance offerings. The formulations lean into essential oils and botanicals, with textures and scents designed to create a more considered daily routine.
Mille
Mille is one of those brands that just gets everyday beauty right. Known for its primers, cushions and brightening products, it blends Korean-inspired formulas with textures that hold up well in humid weather. Everything feels lightweight, easy to wear and fairly foolproof, which makes it ideal for travel and our equally humid weather.
INGU
INGU keeps things simple in the best way. Its Brightening Crystal Serum is our top pick and is designed for anyone dealing with dull or uneven skin, using a mix of actives and calming botanicals like centella and green tea. The texture is light, absorbs quickly and layers well under sunscreen or make-up, which is exactly what you want in our hot climate.
