Best of Southeast Asia
There is a certain kind of pride in discovering beauty brands within our own region, especially when they are this good. Across Southeast Asia, a wave of homegrown names is quietly setting new standards, whether through science-led skincare, standout make-up or beautifully crafted fragrance. These are the brands that locals genuinely rate and the ones you will wish you had picked up more of. If you are planning a little beauty haul on your next trip, consider this your go-to list.
A curated edit of Southeast Asia’s most exciting beauty brands, from clinical skincare to playful cosmetics and artisan fragrances.
Vietnam
d’Annam
d’Annam is a fine fragrance house that treats scent as a form of storytelling. Each perfume is crafted in small batches, drawing on regional heritage and artistic collaboration to create compositions that feel both intimate and considered. The brand leans towards softer, more contemplative profiles, designed to evoke calm and quiet delight.
Cocoon
Cocoon has become a leading voice in Vietnam’s vegan beauty movement, championing plant-based formulations rooted in local ingredients. Drawing from everyday botanicals such as fruits, herbs and vegetables, the brand transforms familiar sources into nutrient-rich skincare and haircare.
Dr Ceutic
Dr Ceutic approaches skincare with a clear, science-first mindset, focusing on targeted solutions for concerns such as acne, oil control and barrier repair. Its formulations highlight well-researched ingredients like niacinamide, panthenol and urea, designed to perform at optimal levels. Affordable yet results-driven, the brand has built a reputation for delivering straightforward products that cater particularly well to the needs of Asian skin.
Maison de Nguyễn
Maison de Nguyễn is a contemporary fragrance house dedicated to expressing Vietnamese identity through scent. Blending native essential oils with globally sourced ingredients, each composition reflects a careful balance of tradition and modernity. Still a relatively new name, the brand has quickly established a distinct voice, offering perfumes that feel personal, culturally grounded and thoughtfully composed.
F.ORWARD
At F.ORWARD, they position themselves as an artisan fragrance house, creating highly concentrated perfumes that prioritise character and craftsmanship. Each scent is designed as a narrative, drawing on local myths, memories and creative expression.
