Best of Southeast Asia
There is a certain kind of pride in discovering beauty brands within our own region, especially when they are this good. Across Southeast Asia, a wave of homegrown names is quietly setting new standards, whether through science-led skincare, standout make-up or beautifully crafted fragrance. These are the brands that locals genuinely rate and the ones you will wish you had picked up more of. If you are planning a little beauty haul on your next trip, consider this your go-to list.
A curated edit of Southeast Asia’s most exciting beauty brands, from clinical skincare to playful cosmetics and artisan fragrances.
Indonesia
Alchemist
Alchemist treats fragrance as something emotional rather than just aesthetic. The idea is that scent can take you somewhere, whether that is a memory, a mood or a completely imagined place. Its perfumes feel quite introspective and a little dreamy, which makes them stand out.
Dear Me Beauty
Dear Me Beauty is one of those brands that really understands what we need for the everyday, and its Skin Barrier Sunscreen Gel is a standout for a reason. It is lightweight, comfortable and designed to protect while supporting the skin barrier, which is exactly what you need in this climate.
For Skin’s Sake
For Skin’s Sake sits nicely between clinical and approachable. It was created to make effective skincare feel less overwhelming, especially for beginners. The brand focuses on functional serums with ingredients like vitamin C and retinol, alongside simple tools that help you get more out of your routine.
ESQA
ESQA has positioned itself as a leader in Indonesia’s modern make-up space, offering vegan, halal-certified products that balance performance with accessibility. Founded with the aim of elevating local beauty standards, the brand delivers refined textures and wearable shades that enhance rather than mask.
Polka Cosmetics
Polka Cosmetics brings a fun, slightly bold energy to the mix. As one of the early indie brands to gain traction online, it has built a loyal following through its expressive approach to make-up. The brand encourages individuality and creativity, offering products that feel fun and distinctive.
