Selena Gomez is back in the spotlight, and so is her makeup line, Rare Beauty.

Selena Gomez’s iconic comeback on Instagram has generated much buzz for Rare Beauty, her very own cosmetic line. The Only Murders in the Building star returned to Instagram after a four-year hiatus, regaining the title of the platform’s most-followed woman. Since her return, Rare Beauty has taken centre stage in conversations.

Known for its wide range of colours and lavish packaging, Rare Beauty sets itself apart from competitors through their empowering mission. This expected resemblance of Selena’s egalitarian-focused approach aims to embrace uniqueness by redefining what beauty entails – makeup is something to be enjoyed, not something you need.

It should go without saying that there is a solid reason why this brand rose to cult status so quickly. If you’re looking to purchase, here are seven Rare Beauty must-haves for your top-drawer makeup staples.

Rare Beauty Soft Pinch Liquid Blush

Photo: Feel Unique

Available in 11 different shades, other blushes are no match for this one. Its’ positive reviews all emphasise pigmentation as the product’s main selling point. Just the tiniest dot provides a long-lasting, natural sun-kissed effect, making it a fantastic investment. It’s a buildable blush that’s offered in two finishes—matte and dewy— so feel free to take your pick. The wand applicator makes the application fuss-free, and this lightweight product blends beautifully with either a beauty blender or your fingers.