Giorgio Armani Unveils Its New Store At The Exchange TRX

Giorgio Armani echoes the idea of beauty with their newest flagship store

Set at The Exchange TRX — fashion darling’s newest haven — Giorgio Armani presented its newest flagship store with new finesse and such paragon. In addition to their other emblematic locations around the world, the Italian Maison turned a raw space into a historic address for Italian fashion excellence. Inspired by the House itself, the store’s concept was curated by the designer’s team of architects, so there’s no doubt that it embodies beauty.

Here’s what you can expect from the store:

Against a backdrop of timeless elegance and sophistication, the set of the Maison’s newest store further broadens the world of fashion beyond its standard circle. Covering 366 square metres, the boutique is furnished with onyx flooring and marble effects that complement the silk wall coverings and the ceiling, echoing a minimalistic ambience,

Revealing works of art, the store opens up with two symmetrical entrances and a large central display window that’s adorned with a platinum front-lit logo, where it materialises geometric and dimensional pieces that have been implemented in the store. Furnished with suspended lamps and an LED wall, the single-floor boutique showcases the brand’s signature style and meticulous attention to detail.

Blending with that, the interior of the store is then embellished with tables in resin that evoke a fabric effect. With its strong-toned setting, the store also sees the likes of platinum-coloured metals that weave together with the surrounding colour palette of the room. Expect to see stunning Barbican armchairs, lamps, carpets and fabrics, all sourced from Armani. In all its glory, the finishing touches of the store act as a medium to show the immense splendour of the past, present and future of the House.

Pushing the envelope once again, the boutique is divided into five spaces — to reveal the breadth of each product — each adorning a unique colour palette that highlights the rich silhouettes, legacies, and attitude of the brand. Showcasing designs that can transcend time and seasons, the store will display men’s and women’s collections including ready-to-wear and accessories. Threading together with that are their exclusive VIP rooms and one made-to-measure room made for personalised tailoring, a great addition to the store. With an abundant range of styles in the store, fashion darlings and connoisseurs will have endless styling possibilities.

With its distinctive designs, the store invites people to experience all aspects of the brand, but also challenges people’s perception of it as well. Carrying notoriously famous creations that serve as tasteful yet subtle statements, the store is also a place that holds little stories you’ll have the pleasure of immersing yourself in.