Coach taps homegrown label INNAI for an exciting designer collab.

INNAI creative director Izrin Ismail, wearing a t-shirt from the Coach X INNAI collection.

NY-based Coach has just launched a special collaboration with Malaysian fashion label INNAI—and we are here for it!

This specially curated collection is just right for summer, offering t-shirts and the prettiest totes to see us through the season. Here is the perfect partnership that merges INNAI’s fresh take on Malaysian tradition with Coach’s signature design language.

So we see an homage to our traditional textile heritage, represented by original batik motifs taken from the INNAI archive. This hibiscus flower motif, named “Paradise Swirl”, now adorns the American label’s sought-after totes, complete with its recognisable leather tags.

Coach X INNAI Tote Bags

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A Unique Collab

Of course, INNAI is no stranger to collaborations with international brands. After all, it was only two years ago when BAZAAR invited the label's creative director Izurin Ismail to design a look inspired by the Longines DolceVita watch.

This time around, INNAI becomes the very first label from all of South East Asia to partner with Coach in a unique collaboration. So why wait? If you want to get your hands on those gorgeous totes and tees, the Coach X INNAI collection is exclusively available at Coach locations across Malaysia and Singapore. Alternatively, you can also shop for the collection via the COACH Malaysia online store.