Lancôme pulled out all the stops in Shanghai, hosting an unforgettable event to mark the launch of their new Genifique Ultimate serum. Held at the grand Oriental Sports Centre with around 1,000 attendees, the night was a true spectacle. As dusk settled, the signature Lancôme hue lit up the Shanghai sky, setting the stage for an exciting evening ahead.
The event kicked off with an introduction by Dr. Annie Black, Lancôme’s International Scientific Director, who detailed the advanced repair science behind the Genifique Ultimate formula. With the new star ingredient, Beta-Glucan-CM, the serum promises rapid skin recovery, showing visible results in just one week, and even more impressive benefits after two months. Plus, it’s housed in new, a sleek refillable bottle, a chic nod to sustainability.
Lancôme ambassadors, including global stars Hoyeon, Zhang Linghe, Zhang JingYi, and Erika Toda, engaged the audience by helping them unlock their own Genifique Ultimate boxes—an exciting interactive moment led by Hoyeon who revealed the all important code. The night ended on a high note with DJ and visual artist Anyma, whose mesmerising robotic visuals and beats took the celebration to the next level.
Hoyeon and the new Lancôme Génifique
While in Shanghai for the dazzling launch of Lancôme’s new Génifique Ultimate Serum, we had the pleasure of catching up with Korean actress and Global Brand Ambassador, Hoyeon. Here, she shares what she likes most about the new Génifique Ultimate, her skin philosophy and what Lancôme products she can’t live without.
The first thing that caught Hoyeon’s attention was the sleek, refillable bottle of Génifique Ultimate. As someone who travels frequently, she values products that are both effective and sustainable, making this serum a perfect fit. “I need a good serum to moisturize, especially because I travel a lot. Génifique Ultimate is perfect for my skin,” she said, emphasizing how it helps keep her skin hydrated and balanced no matter where she is.
When it comes to skincare, Hoyeon believes in adapting her routine to the seasons. While she opts for lighter creams during the warmer months, Génifique Ultimate is the one constant. Its lightweight texture makes it ideal year-round, as it doesn’t feel too thick, but still delivers all the moisture and repair her skin needs.
Hoyeon’s skincare philosophy has evolved over the years, with a growing focus on anti-aging. Génifique Ultimate, with its cutting-edge formulation, perfectly aligns with this shift. “I care more about anti-aging now, and this serum is perfect for that,” she noted.
Alongside her skincare, Hoyeon also believes in a balanced lifestyle. Her simple yet effective habits—drinking plenty of water and incorporating cardio to detoxify—complement her beauty routine, keeping her glowing from the inside out. And when it comes to her favourites, at the top of her list is of course the new Génifique Ultimate. Hoyeon also swears by Lancôme’s UV Expert Milky Bright for sun protection and L’Absolu Rouge lipsticks for a pop of bold colour
The new Génifique Ultimate serum is now available at Lancôme stores as well as online at lancome.com.my and will be available in Sephora September 12th.
